David Daniel

Principal Engineer · Builder · Researcher

Portland, Oregon

I'm a principal engineer and an around-the-clock builder. By day I work at Nike; nights and weekends I keep shipping, running Proof Labs on the side, building apps for family and friends, and prototyping ideas just to see how far they go.

I research well beyond any one company's enterprise-approved toolset, on purpose. Working past those limits is how I find where the frontier actually is, and bring it back to inform what's possible beyond where the teams I work with are today. My focus is AI-native and agentic engineering: turning emerging AI tooling into dependable, production-grade workflows, plus the cloud architecture and platform design that lets them scale.

Areas of expertise

  • AI-native development
  • Agentic engineering
  • Cloud architecture
  • Digital commerce platforms
  • Full-stack engineering
  • Technical leadership

Experience

  • Founder & BuilderProof Labs
  • Principal EngineerNike
  • Solutions EngineerOracle Maxymiser
  • Instructor & Technical ArchitectHack Oregon

Background

My route into engineering was unconventional. Before code I worked in photography, then mental health, before finding my way into tech. I've been building ever since, and spent many years giving back as an instructor and technical architect with Hack Oregon. My full career history lives on LinkedIn.